Facing Down the Skeptics

Although land rollers have been used in agriculture for years, some in the farming community remain hesitant about giving them a try. Summers decided to address the skepticism head on by presenting a series of facts through a Facebook campaign.

Social Media

 

 

To help tell the story in a compelling way, we created a detailed infographic that communicated the benefits of land rollers and equipment selection advice, while also debunking one of the common myths about the product.

Facebook was the ideal medium to promote this messaging, as it provided an opportunity for loyal users of Summers equipment to comment on the posts and share their positive experiences with using land rollers. In effect, the posts brought in unsolicited testimonials that built up even more credibility for the product and brand.