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Trade Show Booth Signage

A NEW ERA ON DISPLAY

OTR Engineered Solutions is a global tire manufacturer and engineering partner serving OEM and aftermarket customers across several equipment markets. Their brand is known and trusted internationally, but their previous visual identity didn’t communicate the scale or innovative capabilities of the company. With a major trade show approaching, OTR faced a tight timeline to introduce their updated branding (including a new logo and refreshed literature), and needed a bold, cohesive booth experience that would effectively launch its new look.

OTR Engineered Solutions

 

 

We developed a clean, confident visual approach for OTR’s updated trade show graphics. The booth design used substantial white space to create a modern aesthetic, ensuring that OTR’s messaging and value proposition statements were immediately visible and easy to absorb.

Large-scale photography and textures were positioned strategically throughout the space, providing strong visual anchors and allowing the products on display to take center stage. To add depth and motion, the booth incorporated a large video screen that delivered messaging in a dynamic format, giving attendees multiple ways to engage with the brand story and new positioning.

The new booth and visual identity marked a successful public launch of the OTR rebrand, strengthening the perception of the organization among OEM and aftermarket audiences. The strong visual clarity reinforced OTR’s market position and helped the brand stand out on the show floor.