Cutting Through the Clutter

Dixie Diamond produces tools that take a beating. After all, cutting through concrete or rock takes serious effort. And their ability to not only manufacture products that withstand the worst, but also respond to customers and industry standards was certainly unique. Uncommon, really.

Dixie Diamond



The “Uncommon Bond” ad reflected these values. Dixie Diamond’s uncommon bond that adheres their diamonds to their blades and core bits assure lengthy use. And the company’s uncommon bond with customers and the industry solidifies strong return business. The bold look designed for the ad was then carried through to the company’s trade show booth design as well.