Looking to make a big mark in the middle of a targeted growth region, Summers decided to introduce themselves to farmers who weren't as familiar with their extensive product line by giving away a set of their innovative rolling baskets at the Farm Progress Show.
We utilized a full range of communication channels to make attendees aware of the promotion before and during the show. A digital media campaign, organic Facebook posts, and geo-targeted paid posts directed traffic to the Summers website.
Direct mail, print ads, radio spots, billboards and at-show signage also helped drive hundreds of people to the Summers booth for a chance to win.
