On Display at CONEXPO

The unique brands of the Pettibone Heavy Equipment Group (Barko, Pettibone, ARDCO) often are independent when it comes to marketing. But when CONEXPO rolled around, Pettibone and Barko products shared the spotlight.




Located outdoors, hanging booth signage wasn’t an option. Furthermore, two different Pettibone machines and a Barko tractor occupied most of the floor space. So we turned our attention to the high visibility edges of the booth.

We implemented primary signage for the two brands at each end, using a system of trusses to hold square panels displaying logos and product images. Tall banners listing key product specs were also developed to accompany each machine.