OTR serves multiple industries with engineered wheel, tire and assembly solutions, but their printed catalogs didn’t reflect the unified brand identity the company had invested in across their digital platforms and trade show presence. Each industry had its own catalog with visual styles and formatting that lacked consistency. OTR needed a refreshed, cohesive literature design to meet their updated brand standards.
We partnered with OTR to redesign and modernize their full catalog suite, creating a visual system that aligned seamlessly with their new website and trade show booth graphics. The layout uses a clean, bold design language that strengthens readability and elevates brand professionalism. We standardized specification tables across all catalogs, while improving the hierarchy and spacing to present information more clearly. This made it easier for users who need to compare technical details and evaluate performance needs.
In addition to design improvements, we collaborated with OTR’s internal teams to audit product specifications across years of historical data. Together, we reviewed and confirmed all technical information to ensure that every catalog reflects the most accurate and up-to-date product offerings.
The new catalogs represent the same innovation and modern identity showcased in OTR’s digital and display environments. Even with just a glance, they communicate the strength and credibility of the brand across every market the company serves, providing OTR’s sales team and distributors with excellent tools that support more confident customer conversations and reinforce their commitment to continuous improvement.
