Speed Made in the U.S.A.

After notable success with its media relations campaign, Horsch tapped us to design and implement a new advertising effort with the goal of emphasizing a particularly enticing quality in their equipment: Speed.


As a manufacturer that brought German technology to America, the correlation was readily apparent with one of the most speed-friendly features of Horsch’s native land. The “Designed for the Autobahn. Made in the U.S.A.” campaign ran in many ag-focused publications sending a clear message about the value of speed and efficiency.