Straight Talk, New Look

SnowEx established itself as the industry leader in ice control equipment with its innovative spreaders, and was among the first to introduce a line of liquid application products. Having been recently acquired by Douglas Dynamics, the company prepared to launch a line of snowplows.




Delivering a consistent look across the three product lines was a given, but it involved more than just designing new literature. We worked with SnowEx on an overall brand strategy focused on delivering equipment built on the customer’s terms.

The new literature reflected this with a bold look, clean layout and excellent photography, while making a strong case upfront – “Why Buy from SnowEx?” – that spoke plainly to the audience, rather than diving headfirst into features and specs.