The Pettibone Heavy Equipment Group is comprised of three distinct brands: ARDCO (seismic exploration and off-road equipment), Barko (forestry equipment) and Pettibone (material handlers). Though they existed under the same corporate entity, visual consistency in marketing materials was lacking.
Each brand had a strong individual identity, yet potentially cross-selling them was seen as an important opportunity. Beginning with a brochure for Barko’s new harvesters, we established a consistent brand identity and style that carried out across all product spec sheets, brochures and other printed collateral.
Additionally, a Pettibone Heavy Equipment Group brochure was created to showcase all the brands and available product models.
