With Italian roots, Fantini is known throughout Europe as a leading manufacturer of corn and sunflower headers. But when they opened a headquarters in Minnesota to offer the same quality products to North American, there was a language barrier.
Combined with stiff competition from goliath American ag manufacturers, Fantini’s aftermarket headers faced an uphill climb.
We broke down the language barrier by creating literature and advertisements that boldly expounded Fantini’s reliability and harvest-saving features. It proved that quality was worth the price – even if the product wasn’t green or red.
